Living Between the Clouds and the Mud

Jay Koster sums up one of our team’s mantras, “Clouds and Mud.”

…our team affectionately refers to this challenge of high-level thinking and low-level acting as “clouds and mud”. It sounds cliché, but it summarises the mental exercises designers working in this space have to do.

My favorite line from Jay’s post is this little bit of alliteration:

It’s all too easy to get distracted by the worms and the weeds.