Jay Koster sums up one of our team’s mantras, “Clouds and Mud.”

…our team affectionately refers to this challenge of high-level thinking and low-level acting as “clouds and mud”. It sounds cliché, but it summarises the mental exercises designers working in this space have to do.

---

My favorite line from Jay’s post is this little bit of alliteration:

It’s all too easy to get distracted by the worms and the weeds.